If you own a restaurant, a bar or a nail salon, chances are you won't even try to spend money on advertising and marketing during COVID19 restrictions; unless you obtain a loan or are able to tap into your savings for a while. For services, restaurants and retails that...

Advertising is about reaching your target audience and making sure that viewers recognize your brand, understand its message and what it has to offer. Advertising is also about encouraging people to take action (searching your products/services, buying). The most effec...

December 5, 2019

Launching a new business or expanding a small one often means frustration and headaches regarding marketing budget. What if you spend all this money, recruit for it and nothing happens?

It's where Integrated Marketing Agencies come into play. Instead of spending on recr...

November 12, 2019

Strategic partnerships are critical to grow your business. They allow your new business to connect with more people, more decision makers and each of your offers is backed by another business (you look more serious now!). Choose well your partner. The things you have t...

September 5, 2019

Amazingly small businesses and start-ups need training when it comes to marketing and digital marketing. They can recruit professionals if they have the budget but they can also have their team members receive a training. I noticed that many of my clients don't know ho...

December 2, 2017

In Prince William County, we've got parks, golf clubs, rivers, beautiful landscapes and outdoor activities, we also have vineyards, wine producers and testings, but I've always wondered why festivals were not a bit more.... decadent? When puff pastries could actually b...

December 2, 2017

A journey is made of more than getting there, the natural and historical landmarks encountered on your way are fundamental steps to appreciate the bigger picture.

When you see something with your own eyes, you can feel it with your own heart and mind...

December 2, 2017

When you think about a Romantic getaway you easily refer to Europe. But what about those beautiful American country villages that we can see in Hallmark movies?

Occoquan VA in Prince William county, 25 miles South of DC is just that! It won't be crowded like Paris...

Brands with smaller budgets looking to grow their retail distribution or business activity should work with local newspapers that can be found for free in public transportation or with a level of circulation/subscription beyond 100,000 daily or weekly, in their area. A...

February 9, 2016

Press in not always the best choice, when it comes to budget and results. Titles can be really expensive and the circulation is not always neat or well measured. It's hard to know for sure the profiles/demographics your reaching at each and every issue.


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